What do you need to know about SEO?
I used to share one simple rule with my customers when they asked me about SEO. I will show you why nobody can make your site #1 in Google or other search engines.
Three things determine your website’s position in search results:
A) Search engine’s algorithms
B) Your competition
C) Your website
This may sound too simple, but if someone promise you that your site can be listed in the 1st place for your industry, ask him how will he make a change in A) and B) to manage the results.
You have full control of C, can build a huge presence on B, and can know a lot about A, but that’s not enough to manage the list of results. Google has been working against this since the beginning, and has been successful in preventing it.
An honest SEO expert will try to improve the index position of your site for the most important keywords in your industry. Each industry has a primary keyword that people search for. You should start working on that because it would be the most rewarding keyword and it will increase your ROMI. Avoid making a huge list of keywords; you don’t need to.
True SEO services rely on 3 types of activities:
1) Web development best practices
2) Content generation
3) Internet presence cross-linking
ONE and TWO affects C, and THREE affects B. As you can see, there is no activity that can change A.
Working on these 3 activities at the same time can be expensive and time-consuming. Each activity you perform will probably improve your position, if you do it right.
Remember to work with the right metrics and reports so you know where you started, where you are now, and where you are going