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A new website and a story of success

Today we want to share a story of success. This year, Ser Argentino, a digital media dedicated to communicating about Argentina and its culture, decided to update its website to expand its functionalities and improve its user experience.

The amount of work that it required was enormous. It demanded a whole team of seven experts among designers, layout designers, and programmers. It took six months to take the final product online, and we continue working on improvements and extensions of functionalities.

At this point, you must be asking yourself, “Well… Where’s the success on that?”. Fair question. Here it comes, listen up!

Our designers developed the new image of the site for what they created 25 wireframes, desktop and mobile, and re-designed its iconographies. Also, they designed and generated user manuals. Regarding CMS, we layout around 25 custom-made pages. Regarding its technology, we replaced WordPress for Laravel.

And here comes the best part: We developed five types of widgets according to different content types. Each of them has custom functionalities according to its characteristics. We also extended its language options from just English and Spanish to Chinese and Portuguese! All translations were done using Amazon AWS machine learning.

There is more! Its homepage is now 100% manageable. We developed five types of layouts that the client could choose from. They can duplicate, move, and customize its looking and content! And talking about content, now massive actions to modify and organize it is allowed.

We also developed functionality that allows flowing communication between readers and authors. Each author has its profile where she can receive private messages from users (readers and other authors), and it works like a private chat room. Also, commenting on articles is easier now, and our client can answer and administer them. The author gets a notification when receiving a new comment on his writing. This functionality facilitates the exchange of ideas.

Last but not least, we enhance its functionalities to measure the site’s results. By upgrading its tag system, we can now track down the Tags that are most used, how many clicks they get, and export that data for advertising campaigns. Also, now articles can be graded, giving every writer a total score that serves as an efficiency measure.

We are still working on more updates and extensions. But for now, the speed of the site, its image, loading, and the organization of content has remarkably improved.

If you found this interesting, stay tuned to know about the actions we carried out regarding SEO and its marketplace. And if you want to know further about this work, contact us!

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