Web Development

Microservices

The traditional approach, when developing applications, is called monolith. In this system, all the parts that can be implemented are in that single application, which has certain disadvantages. The larger the app, the more difficult it is to solve problems and, in addition, it presents complications when quickly adding new functions. A microservice-based approach for the creation of applications helps solve this type of problem and promotes development and response capacity. Compared to monolithic applications, microservices are simpler to test, implement and update.

What are microservices?

Microservices represent a low-cost solution developed with a high level of programming and functionality. Microservice architecture is software development composed of a series of small services, running autonomously while communicating with each other.

What benefits do they present?

The interesting thing about microservices is that they eliminate or reduce the cost of development. The only cost is the implementation in our application or technology network.

Cost-benefit

Although the user has distributed costs, as each microservice requires a contract, the cost benefit is very high, not only because of the savings and speed they offer, but because they are much more powerful than a new development.

Challenges

Microservice architecture is a very attractive solution, but it is advisable to understand its disadvantages. Microservices introduce complexity and require management. We must make a great effort in automatic deployments, monitoring, manage failures, data consistency, testing strategy and other factors introduced by distributed systems.

Integrations

There are dedicated companies that provide integrations between service providers and others that offer services with a greater number of integrations. There are two options; One is based on the two applications communicating with each other, while the other alternative is to use a company that performs the integration, eliminating the need to hire a programmer to perform this activity since this service is offered by the same company.

In conclusion, microservices allow us to create modular applications, capable of working autonomously and being able to be reused efficiently. In addition, they allow us to optimize the use of our hardware, as they only deploy what is really necessary, instead of making complete monolithic applications.

We offer both services, developments and/or integrations, allowing us to adapt to our client’s specific needs.

Digital Marketing, Web Development

MVP Projects

An MVP (minimum viable product) is a product that has the basic functionalities of the core business, with the main functions necessary to operate, without all the details of the final product.

The objective of this first version of a product is the possibility to quickly carry out tests to determine the steps to be followed and its viability. For example, on an eCommerce website, the MVP should have the essential functions: the products, allow the registration of users and the purchase process. Once this is in operation, we could move forward and add a space for product evaluation and the option to share them in social media or other functionalities that are convenient to improve the conversion and usability of the site. It is more efficient to identify the need at this point rather than in the planning stage. We can easily place wrong priorities or invest in secondary functionalities ahead of time.

It is common in developments, especially in functional websites or applications, to confuse the main objective of the product. In many cases, we plan excessively, and when the site is launched, we come across errors that affect its functionality. For this reason, it is recommended, whenever the business allows it, to launch a product that is not polished to see how it works and then make the necessary corrections taking the experience as a basis.

The main benefit of an MVP development is that you do not have the risk of meticulously developing a product only to discover that it does not meet the owner’s expectations. MVP development should be more economical and quicker. This differs drastically from the process of developing a product that, for its launch, requires having a higher level of functions due to the type of industry (medicine for example) or because once launched it is not possible to make corrections (Automotive for instance).

The key is to find the balance between wanting to launch a perfect product and at what point it is decided to launch the project, put it to the test and learn from the mistakes to reach the desired outcome. The idea is to understand the failures as positive learning and to apply them towards the development of a better product.

We like to think that an MVP product is the beginning of a product of excellence that is developed through a process of continuous innovation that allows us to differentiate ourselves and outperform the competition.

An MVP development will deliver a product of excellence that will allow you to differentiate and outperform the competition.

We like to think that an MVP is the beginning of a product of excellence that will be developed through a process of continuous innovation, allowing you to differentiate and outperform the competition.

Digital Marketing

The end of traditional Marketing: Marketing Funnel

In the past years, the universe of Marketing has been in constant change. The AIDA model (Awareness -Interest – Desire -Action), although still in use, has been adapted to the changes in the marketplace. Especially, Digital Marketing.

In this context, Digital marketing funnel was born. This method expands the original by focusing on Brand Engagement, consumer education and embracing the non-linear way on how consumers shop online. It consists of 4 stages: attract, nurture, convert and delight. However, to cover every possible variable, it expanded to 10 steps. The first six take place before the point of sale, and the last four occur after.

Let’s go through each step:

1. Engagement: This first step seeks to achieve “Brand awareness”, that is, to publicize the brand. Currently, this is achieved almost exclusively online through social networks. (Facebook-Twitter-You tube-LinkedIn). The goal is to reach a large number of people and start attracting potential customers from the masses.

2. Education: The discovery stage that started with engagement, continues with educating customers about our brand. This includes identifying consumers’ problems and providing insight to help solve them.

3. Research: The process continues with the period of investigation by the consumer. They are looking to understand why they should choose a particular company. The goal is not to overwhelm them with offers, but to provide them with the information they need about our company.

4. Evaluation: At this time a solution to the problem must be presented. The consumer at this stage is in search of the product that represents the best solution (better benefits – price difference).

5. Justification: Often, marketers succeed at convincing consumers that their solution is the best one for them, but still don’t make a sale due to consumers’ objections, obstacles or inertia. The justification stage is about finding ways to overcome these issues. They need reasons why they should buy it.

6. Purchase: This phase is where potential customers become consumers. The purchase stage is all about the sale; you must give support by assisting the consumer, providing them with all the information they need.

7. Adoption: Post-purchase is time to deliver on everything a company has promised its new customers. Here we include the importance of customer service and support.

8. Retention: Getting a potential client to become a customer is quite an achievement. However, we must focus on keeping them as satisfied consumers.

9. Expansion: Ideally, customers should not only be satisfied with their original purchases but also become repeat consumers. Marketing campaigns should be built around upselling customers higher-end products and cross-selling them complimentary products.

10. Advocacy: Satisfied customers can spread the word to a whole new universe of prospects, including their peers, colleagues, family, and friends.

When we talk about Marketing Funnel, we do not refer to a rigid model that applies to every case scenario. It’s up to marketing teams to understand their industry, products and target audiences — and then create the digital marketing strategy and funnel that best meets their needs in reaching their potential new customers.

Uncategorized

Revenue Marketing: why is it essential to analyze and plan our actions?

Revenue Marketing it as a measurable and repeatable contribution by marketers to the creation of closed business. In other words, they are actions that create proven revenue out of marketing and are documented so that success can be repeated. It’s an optimized practice were marketing has a repeatable, predictable and scalable revenue engine, in order to forecast its impact on future revenue. This is why it’s so crucial for any company that applies measurement procedures destined for decision making, such as budget allocations or selection of investment channels.

One fundamental aspect of putting it into work it’s to align the Marketing department and the sales department. It’s vital that the objectives of both departments fall into line to ensure that they co-work to achieve the desired results. The main tools to achieve these goals are CRM and Marketing Automation. Both grant the data centralization in a semiautomatic and orderly manner, through a digital application that serves as operational support, management, control and evaluation of these departments.

How does it work?
This practice is based on the measurement and organization of data generated at each stage of the marketing and sales process of the company. At this point, we seek to identify which marketing investment generated the revenue. This allows us to select in which resources should we invest in the next cycle (Webinars or Tradeshows, in SEO or Digital Advertisement, in SM or PR). It’s fundamental to have clear objectives set for each action, an action that acts in the upper part of the marketing funnel is not the same than one that operates in the lower part. Some efforts will target customer acquisition, and others will focus on direct sales.

In order to correctly implement the Revenue Marketing process, it’s necessary to correctly define the attribution model that will be used. It’s important to take into account at which point each action will interact with the client and what percentage of the sale will be assigned to each interaction. To get this done, we need to understand how our customers’ shop. This is why it’s crucial to analyze the Customer Journey.

Revenue Marketing, while organizing the company, will give us the information to justify the budgets designating for each department on future business plans.

Lead Generation

Tips and Tricks for a successful webinar

This article will dive into a few ideas on how you can stay ahead of the game in order to be successful on a webinar, making sure that your audience stays engaged until the webinar is over while providing your company with quality information about the public.

  1. Call for action: When your audience is asked to be directly involved with something that is happening, the chance to capture their full attention increases. At the same time, It allows us to obtain relevant information about the attendants. An example would be: ¿Where are you from? Asking them to present themselves quickly. From the beginning, we are creating a bond with the audience.

  2. Be spontaneous: If we have a monotone speaker, the webinar will turn out to be monotonous as well. No matter how good the content is, we will struggle to engage the audience. Keeping them alert is important! Even though the speech is planned in advance, is vital to leave room for spontaneity. Ideas on how to do so: Do a giveaway, pick someone from the public and work with them 1 on 1, create an instant pull.

  3. Changes things up frequently: Studies show that our brains will start to get bored after a mere ten minutes, this is why we suggest to switch it up! Plan little breaks throughout the presentation to recapture the audience’s attention. This is how you can implement it: Invite a surprise speaker, Add a video or an interactive picture.

  4. Blow them away with a great slide deck: Nothing is more tedious than a boring set of PowerPoint slides. The idea is to create an attractive presentation to stimulate the interest.

  5. Comprehension checks: We recommend you to plan little breaks to check in with the spectators. This is a perfect way to leave room for interacting not having to wait for the end of the lecture.

The key to success is to get the audience to actively participate whilst acquiring valuable information of the attendees. It’s beneficial for any presentation to create a dynamic interaction that will boost the engagement level while broadcasting the right message.