What do you need to know about SEO?

I used to share a simple rule with my customers when they asked me about SEO. I will show you why nobody can make your site #1 in Google or other search engines.

Three things determine your website’s position in search results:

A) Search engine’s algorithms;

B) Your competition;

C) Your website.

It all may sound simple, but if someone promises you that your site can be listed in the 1st place for your industry, ask him how he will make changes in (A) and (B) to manage the results.

You have full control over (C), can build a significant presence on (B), and can know a lot about (A), but that’s not enough to affect the list of results. Google has been working against it since the beginning and has been successful in preventing it.

An honest SEO expert will improve your site’s index position for the most critical keywords in your industry. Each industry has a primary keyword that people search for, that is the most rewarding one and will increase your ROMI. Avoid making a massive list of keywords; you don’t need to.

Finally, it is always advisable to work based on the right metrics and reports to know the starting point and set the right goal.