Web Development

Microservices

The traditional approach, when developing applications, is called monolith. In this system, all the parts that can be implemented are in that single application, which has certain disadvantages. The larger the app, the more difficult it is to solve problems and, in addition, it presents complications when quickly adding new functions. A microservice-based approach for the creation of applications helps solve this type of problem and promotes development and response capacity. Compared to monolithic applications, microservices are simpler to test, implement and update.

When developing apps, the traditional approach (“monolith”) could show some disadvantages. In this article we want to present to you an alternative: The microservice-based approach.

Under the traditional system, all the parts of the app are integrated, so the bigger the app, the more difficult it gets to solve its problems and to add new features in a fast way.

Microservice-based approach

This approach divides the different parts of the app into smaller and external components. Thus, different service providers generate a “microservice architecture” that, all together, builds the final product. This represents a low-cost solution developed with a high level of programming and functionality. Each microservice is running autonomously while communicating with each other.

Its benefits

This methodology boosts development and response capacity. It is an easier system to test, implement, and update. It is a way of gaining time and potentiality. Its fixed cost, assumed by users, helps reduce or eliminate development costs.

Challenges

Even though microservice architecture is a very attractive solution, it is advisable to understand its weaknesses. Microservices introduce complexity and require management. It requires great effort in automatic deployments, monitoring, failures management, acquiring data consistency, developing a testing strategy, among others. Also, a high level of consumption could elevate its costs.

Cost-benefit

Although the user has distributed costs, as each microservice requires a contract, the cost-benefit is usually very high. Not only because of the savings and speed they offer, but because they are much more powerful than an own development.

Nevertheless, we still have to take into consideration the consumption level the product will have. As we mentioned before, if the usage is high, then the cost will be higher than the benefits. But in general, microservices allow us to create modular applications, capable of working autonomously and being able to be reused efficiently. In addition, they allow us to optimize the use of our hardware, as they only deploy what is really necessary, instead of having to make a complete monolithic application.

Integrations

For integrating the different microservices there are two options: to develop the connection locally, or to outsource the task to a company that performs the integration. We offer both services, developments and/or integrations, allowing us to adapt to our client’s specific needs. If you have any questions about this service, contact us!

Increase your lead generation 3x or more
Lead Generation, Web Development

HOW TO INCREASE LEAD GENERATION 3X

Our company recently had a significant improvement that increased the lead generation more than three times. That is why I thought it would be great to share our experience. Maybe we can start by trying to answer this question:

How many leads should I be getting per month as a minimum?

Probably, there is no right answer to that. A wise option could be to compare your leads to a benchmark composed of an average to your industry. But generally, that data is hard to find. While I was doing my research on this topic, I found some impressive numbers about conversion rate, but in my opinion, they were too high.

I, therefore, decided to define my own parameters. If you don’t get 20 leads per month in a B2B business and you are not selling nuclear reactors, you can probably do better! If you have a small business, I recommend trying to reach at least 2% conversion rate and 1K visits per month. An enterprise should get at least ten times more.

How could I increase the lead generation by 3 times or more?

The answer is quite simple: make your site look amazing! Improve it! Make it look good! Yes, people care about it!! In our case, our renewed website skyrocketed our lead generation up to three times!

Which website updates could I do?

In our case, we improved its design, included more images, more information, improved our branding image, mobile experience, and tried to do the best possible. However, that doesn’t mean we did a perfect job. We still have a lot of work to do, but we set the difference and saw immediate results.

Now, if you want to improve your conversion rate, take a look at your site and see what you can refine. Something useful is to compare it with your competitors’ and other industries’ sites and see if what you have now is the best you can have.