Our company recently had a significant improvement that increased the lead generation more than three times. That is why I thought it would be great to share our experience. Maybe we can start by trying to answer this question:
How many leads should I be getting per month as a minimum?
Probably, there is no right answer to that. A wise option could be to compare your leads to a benchmark composed of an average to your industry. But generally, that data is hard to find. While I was doing my research on this topic, I found some impressive numbers about conversion rate, but in my opinion, they were too high.
I, therefore, decided to define my own parameters. If you don’t get 20 leads per month in a B2B business and you are not selling nuclear reactors, you can probably do better! If you have a small business, I recommend trying to reach at least 2% conversion rate and 1K visits per month. An enterprise should get at least ten times more.
How could I increase the lead generation by 3 times or more?
The answer is quite simple: make your site look amazing! Improve it! Make it look good! Yes, people care about it!! In our case, our renewed website skyrocketed our lead generation up to three times!
Which website updates could I do?
In our case, we improved its design, included more images, more information, improved our branding image, mobile experience, and tried to do the best possible. However, that doesn’t mean we did a perfect job. We still have a lot of work to do, but we set the difference and saw immediate results.
Now, if you want to improve your conversion rate, take a look at your site and see what you can refine. Something useful is to compare it with your competitors’ and other industries’ sites and see if what you have now is the best you can have.