Rednodo - Article - Rednodo

Increasing Traffic and Quality Leads with Google Ads and Meta

Isabella Naranjo - Author - Rednodo

Isabella Naranjo

Main Achievement 

In 2022, our client garnered significant audience interest, achieving a CTR of 12% in their Google Ads campaigns and an impressive 109% CTR in one of their LinkedIn campaigns. 

One of the most successful campaigns generated 150 high-potential leads within a month, using LinkedIn. 

Background 

Since 2005, we have been working regionally with one of the most prominent B2B companies in their industry. Our success in various Web and Marketing projects has led them to trust us with the execution of their digital lead generation campaigns from 2010 to the present day. 

Need 

Faced with the need to increase their sales, the client's Marketing Department collaborated with Rednodo on lead generation strategies, campaign execution, and result analysis. 

To this end, various complementary Marketing actions were carried out between 2020 and 2022. These included advertising campaigns on social networks – LinkedIn and Meta – and Google Ads campaigns aimed at driving traffic to the website. 

Problem and Solution 

The execution of the campaigns yielded varied results. To optimize these results, the Rednodo team implemented improvements on the campaign: 

  • By analyzing the leads received from successful campaigns, they adjusted the segment to a more focused audience, specifying target countries. This led to significant improvement in results by discovering a niche of interested contacts within LinkedIn. 

  • In some cases, team analyses concluded that campaigns needed to be shifted to new platforms according to the advertised product and its target audience. For example, moving from LinkedIn to Facebook, and/or from Facebook to Google Ads. 

  • Adjustments were made to the client's website to improve traffic tracking on Google Search. The Web & Support team at Rednodo collaborated on this, enabling the monitoring and analysis of audience navigation after interacting with the ads, thus increasing the probability of conversion. 

These changes in the original strategy were made possible by the constant monitoring by the teams of the executed campaigns. Additionally, the use of various Rednodo Partner platforms such as HubSpot, Google, Meta, and Hootsuite played a crucial role. 

If you want to know more about our work, and/or about this success story, contact us! 

Isabella Naranjo - Author - Rednodo

Isabella Naranjo